Little man paperclips were created as a result of a self-initiated project while on my degree
The UK is in a recession. Individuals are concerned about their homes, their jobs and their finances. Design an object that will make people happier and optimistic about the future.
I explored products with personality, taking inspiration from the work of Suck UK and Alessi. I watched TED talks on happiness, observed people enjoying themselves and in situations that made them unhappy – commuting and work.
I prefer to work with small thumbnail sketches to begin with as a means of exploring ideas and concepts quickly
Focusing on the world of work, I decided to explore how a simple paperclip could be produced that would make someone smile.
To develop the project I visited shops to see how such items are displayed, then developed the product, brand and packaging
Bringing the product to market
As a product Little man paperclips were then left in a box for a couple of years before I revisited them for the final stage which is bringing to market. This involved further exploration of material but with additional constraints of cost to manufacture as the product was mass produced. Further areas involved creating an e-commerce site, attending Trade Shows and treading the streets of London dropping off samples at retailers that I thought would be interested in selling them. Finally there was a marketing push to submit them to blogs, websites and newspapers.
The final product
The product is available via the website www.littlemanshop.com and are stocked in a number of independent shops.