Developed by MIT these little blocks could revolutionise education – I particularly like the way they can be used to create sums and words.
It does appear to be that successful products today create the hardware that supports open source software that allows for infinite possibilities – the iphone being the best example of this. If the software for these blocks became open source then there are so many possibilities.
One Man Band is still going, but I think this year I shall be working on it slightly less so that I can focus on the design side of things. I have therefore started a sale on the site to sell the remaining stock that I have – some great T shirts from ten pounds at Facebook T shirts
The project is going well. I wanted to share the entire process with you, but as soon as I moved to generating concepts I realised that in order to protect my ideas it wouldn’t be a good idea to post them on the web. While initially I’m all for sharing ideas, the tangle proof headphones experience gave me a quick introduction to intellectual property and the number one thing I learnt was do not post ideas on the web too early. I am designing a coat for women and I will share the finished product and info on the degree show.
Which means this blog shall now return to talking about design and marketing, with the occasional update on the design and cycling project.
One of the conclusions of the survey was that a big barrier that prevents a lot of people from cycling is that it is viewed as being too dangerous, and given that most of the cycling accidents are caused by a collision with a car or pedestrian, I started thinking of ways for cycling to become safer:
– Reduce the damage caused by an accident. One of the responses to my survey that really stood out was “If you cycle regularly, it is a matter of time before you are involved in an accident. All you can do is minimise the risks.” Therefore there need to be more products that incorporate protection for the body when the rider comes off their bike.
– Increasing visibility. If a cyclist is seen they can be given enough space. Products should make the cyclists highly visible on the road.
-Sound. One area I was thinking of was that perhaps a cyclists needs a better means of making themselves known on the road that’s more effective than the standard bell – one that can be heard by cars and lorries.
A bit of searching however and I came across this product
and this rather crazy demonstration video
Whilst this product does allow for the cyclist to make their presence known it does so in an antisocial and aggressive way. Perhaps a more ‘friendly’ version could be designed, one that responds to how hard you push it – making less noise for pedestrians but more noise for vehicles.
Firsty, a huge thank you to all those that took part. Here are the results from the cyclist research.
Non Cyclists -Cycling is perceived as being dangerous by non-cyclists, despite 75% of cyclists surveyed feeling safe. Perception of safety is a key part of getting non cylists cycling as once they begin cycling and build confidence they feel safer. -Fear of getting a bike stolen is a factor for both cyclists and non cyclists -93% of non cyclists in London live within 10 miles of their commuting destination -80% know someone who cycles, often they are told about the benefits but also that you do have to be careful – Over half of non cyclists surveyed will consider cycling when the superhighways are introduced. Safety, bike parking and crime are still major set backs however. –Cycling has to be perceived a being safer in order to get more people cycling.
-Cyclists have a love hate relationship with cycling. Many enjoy the benefits but find it frustrating -Shockingly 61% of the cyclists surveyed had been involved in an accident (89% of them cycle everyday). The biggest cause of accidents are collisions with cars, interestingly, this was followed with collisions with pedestrians. -The majority keep their bike in their house -85% encourage friends to cycle -The biggest downsides are theft, being sweaty and lack of cycle parking
-It was generally viewed that the best way to improve cycling in London is to educate and train cyclists as well as other road users -Cycle lanes were generally critisised for having poor road surface or being poorly designed. Some even wanted cycle lanes removed altogether, believing that cyclists are better off sharing the road. -Many suggested a change to traffic lights, with a green cycle light to allow bikes to set off a few seconds before the rest of the traffic.
A key quote that stood out: “riding regularly its not a question of if but when you will be involved in an accident. all you can do is minimise risk as much as possible.”
Large goods vehicles are the main cause of death of cyclists in London, and this is an area that I am examining. I conducted an interview with a very helpful driver called Ray who let me sit in the cabin and experience the view of the road. Visibility of cyclists was is huge problem, especially when the LGV turns left and the trailer moves.
Slightly cheesy production values but an excellent solution of storing bikes out of the reach of criminals. I would however imagine that this is prohibitively expensive and would require maintenance – all things that would prevent an employer or council installing it.
I am a graphic and product designer who firmly believes that designers can also be entrepreneurs - designing, manufacturing, distributing and marketing their products. Having graduated in Product Design from Central Saint Martins, I now produce and sell my own products, prints, books and T shirts alongside freelance graphic and product design projects.