About

I am a graphic and product designer who firmly believes that designers can also be entrepreneurs – designing, manufacturing, distributing and marketing their products to the world. Having graduated in Product Design from Central Saint Martins I now produce and sell my own products, prints, books and T shirts alongside freelance graphic and product design projects.  I sell limited edition prints of my illustrations and in 2011 I launched the Little Man Shop

Portfolio

  • woman-in-NY-black-and-white

    Prints

    Since 2006 I have been selling prints of my illustrations of a naked woman drawn into photographs. If you wish to purchase one, please contact me or...
  • Habitat

    Habitat Home Office

    Brief To design a small home office desk and separate coordinating mobile storage solution. Research & Positioning As part of a team...
  • Cycle-coat

    Design and Cycling

    A self initiated project that explored how design could encourage more people to cycle in London. The brief Research & Positioning I undertook...
  • bollard

    Bollard Light

    A project to change the cityscape. I decided to improve the appearance of the street bollard. I removed the bollard, drew the design in permanent...
  • little-man-paperclips1

    Little man paperclips

    Little man paperclips were created as a result of a self-initiated project while on my degree   The brief The UK is in a recession. Individuals...

  • My Portfolio

Skills

 

I enjoy the design process and have developed skills in each area.

Research

I am able to undertake research which includes brand mapping, competitors, consumer behaviour and observation to draw conclusions which contribute to concept generation

Research boardsScreen shot 2013-01-31 at 16.51.33Screen shot 2013-01-31 at 16.49.52Screen shot 2013-01-31 at 16.11.51Habitat brand decoding

 

Concept generation

Sketching & brainstorming

sketchessketchesScreen shot 2013-01-31 at 17.09.45

 

 

Concept development

I use paper mockups and 3D modelling to develop concepts. I am proficient in Photoshop, Illustrator, Indesign, Graphite, Rhino, Hypershot and Solid Works

concept development4Screen shot 2013-01-31 at 17.10.27

Screen shot 2013-01-31 at 16.12.30concept development3

Concept realisation

I have experience of presenting concepts and the design process to large audiences.

 

final designcycling-projectLittle-man-paperclips

 

Knowledge of materials and manufacturing processes

I have an understanding of manufacturing methods and properties of materials.

Knowledge of marketing and bringing a product to market

I have undertaken workshops in pricing products and the business of product design and have successfully launched my own products and sold my illustrations online and in shops. I have exhibiting products at trade shows and have experience of negotiating with buyers.

Working in a team/working alone

I am able to work as part of a team on a project or individually

Working in a studio/working from home

I can work remotely from a home studio or as a freelancer within your studio.

Services

I offer a range of services to my clients:

Branding, identity and web design
I’ve created identities and websites with CMS for a number of corporate clients

Graphic Design
I work for marketing agencies on materials for pitches and print

Illustration 
I create illustrations for print (I’m currently working on a children’s book in my spare time)

Product Design
I have developed and launched a number of products

Marketing
I also run a viral marketing agency working with leading consumer brands to manage their online campaigns.

Press

A selection of press – interviews and  products I have designed

Interviews 

 

 Tangle Proof Headphones


cult of mac

core 77

 

 

design boom

 

psfk

 

pocket lint

 Little man paperclips and bookmarks

design milk

 

little romance dezeen

 

on office

 

trendhunter

 

 

 

 

From my blog…

Testimonials

“When building a brand, particularly in the early days, looks matter.  That’s why Lee is such an inspiration.  He took a complex brief and make it simple and, through a pretty unique mix of entrepreneurial understanding, creativity and technical know-how, quickly brought our ideas to life.  Thoroughly recommended.”

Adam Barber, Publisher, A Word About Wind 

 

“While designing for us at Zone Creations, Lee was able to take a short and often broad brief and turn it into design led products that would hit the mark of what you we were hoping to see.  Lee has a wonderful ability, to get a handle on what we were looking for and to do it to an extremely high level and able to design products that would make us smile.”

Jamie Hale, Director, Zone Creations Limited

 

“Lee worked as a freelance graphic designer at Consolidated PR, producing a high standard of design for use in pitches including layouts, infographics and visualisations of concepts to be presented. He was able to work well under pressure of looming deadlines, receiving design tasks from several different teams within the agency and interpreting the ideas that we had into visually rich and exciting images that we were thrilled to present.”

Chris Lawrence, Creative Director, Consolidated PR

 

“Lee is an outstanding creative talent who relishes every aspect of the design process and manages to resolve any project into a deceptively simple and entirely resolved outcome”

Chris Lefteri, Chris Lefteri Design Ltd

 

“Lee is one of those stars of the future! One to watch”

David Pye, Owner, CSR Plus

 

Buy

Prints of my illustrations are currently available from Culture Label

Little Man Paperclips and stationery can be purchased online from Little Man Shop and are also available from Magma Lazy Oaf and TUK in London.

Contact

If you’d like to get in touch please drop me an email to lee@leewashington.com or call me on 07917084688